Case Studies

Logo for All Points BroadBand featuring a multi-color star emblem and the slogan 'Live Connected'.

Client: All Points Broadband

Challenge: Connecting with rural Virginians and showing how they could fulfill their internet needs.

Results: +120K Views, new customers, and the most engaged campaign to date.

All Points Broadband approached us with a clear challenge: they needed a way to connect with rural Virginians and demonstrate how their broadband internet services provide a more reliable alternative to satellite providers.

To solve this, we developed an impact-driven campaign centered around authentic storytelling. We identified a real customer who perfectly represented their target audience and brought their story to life in a way that would resonate deeply with similar communities.

Using our storytelling framework, we crafted a narrative that highlighted both the practical and emotional impact of reliable internet access. We then built a full campaign around this story—producing and distributing a mix of mid-form videos, short-form clips, and supporting photo content across their social media channels.

The results were significant. This became All Points Broadband’s most successful campaign to date, generating over 120,000 views across their platforms, increasing brand awareness, and driving a strong influx of new service inquiries.

A man with blond hair and a beard is seen from behind, wearing sunglasses and a bright yellow safety vest with the logo of All Points Broadband, standing outdoors on a grassy area with trees in the background.
An elderly woman showing her phone to a smiling middle-aged man sitting at a wooden table, with curtains in the background.
Senior man wearing a straw hat and sunglasses looking at his smartphone outdoors during sunset.
A young man in a navy blue polo shirt showing a tablet to an older woman in a sleeveless floral dress, both smiling and sitting at a wooden table in a cozy home setting.
A man in safety gear using a cordless drill outside near a wooden structure.
Virginia American Water logo with a blue star, waves, and text 'Virginia American Water' and 'We Keep Life Flowing'.

Virginia American Water, the largest water company in Virginia, had successfully acquired the water utility system in Waverly, VA and made significant improvements to the town’s infrastructure. At the same time, they were actively bidding for the water utility rights in Cape Charles, VA.

Virginia American Water needed to showcase its expertise, demonstrate its impact on the communities it serves, and earn the trust of additional municipalities as it pursued new opportunities.

To support this effort, we developed a targeted campaign centered on the story of their successful acquisition in Waverly. Through authentic, community-focused storytelling, we highlighted the tangible improvements made to both the drinking water and wastewater systems, as well as the broader positive impact on the town as a whole.

Using our storytelling framework, we produced a robust mix of content and supported strategic distribution across their digital platforms to maximize visibility and engagement.

The results were impactful. This became Virginia American Water’s most-watched campaign online, and our work played a key role in helping them secure the bid to acquire the drinking and wastewater utilities in Cape Charles, VA.

Client: Virginia American Water

Challenge: Showcasing their impact and earning the trust of other municipalities.

Results: Most engaged campaign to date and sealed the deal with the town of Cape Charles, VA.

A man wearing a bright yellow safety vest, sunglasses, and a baseball cap stands in front of a white vehicle with a water tower in the background. The water tower has the words "TOWN OF WAVERLY" written on it, and the sky is cloudy.
An older man wearing a yellow safety vest and a blue jacket stands beside a vehicle with a Virginia American Water logo, during what appears to be a work or public event outdoors.
A man with a bald head and light blue shirt drinking water from a clear glass in a kitchen with wooden cabinets and blurred background.
A man wearing a blue shirt and black cap installing or inspecting underground utility pipes during daytime. There are trees and a building in the background.
Person washing hands at a kitchen sink with running water.

The Filmspire team are amazing strategists. Virginia American Water needed content that spoke to the many benefits of partnering with us. The strategy and content provided to us captured our commitment to making critical investments in our infrastructure and to delivering high-quality and reliable drinking water and wastewater services. But beyond that, Filmspire was critical to helping us win a major bid for purchasing the water utility system for the town of Cape Charles, VA.

-Marybeth Leongini, Virginia American Water
Logo of James River Association with a green and blue swoosh design and the organization's name in white text.

Client: James River Association

Challenge: Generate awareness and increase applicants for JRA’s Riparian Buffers Program.

Results: Most engaged campaign to date, 406 active buffer sites, and nearly half a million trees planted.

James River Association set out to increase participation in its Riparian Buffers Program—a free initiative designed for qualified landowners with waterways on their property. The program focuses on planting native trees and shrubs along stream banks to reduce erosion and prevent pollution from entering the James River.

To achieve this goal, the James River Association needed to educate landowners about the program while clearly demonstrating the benefits it could bring to their land.

We developed a strategy designed not only to inform but also to inspire action. By combining educational content with authentic testimonials, we created a campaign that showcased real-world impact in a relatable and compelling way.

Using our storytelling framework, we produced a mix of mid-form videos, short-form clips, and supporting photo content. We also managed the uploading and optimization of this content across JRA’s social media channels to maximize reach and engagement.

The results were meaningful. The campaign generated thousands of views, increased applications to the Buffers Program, and contributed to a lasting environmental impact—helping support the planting of nearly half a million trees since the strategy was implemented.

Rolling mountains with green trees and a cloudy sky over a valley with farmland and a small creek.
A woman standing outdoors in a wooded area, smiling, wearing a cap with an organization logo, a navy blue T-shirt, and holding a clipboard.
A man with short gray hair wearing a dark blue T-shirt standing outdoors. He holds a sign with the logo of James River Association and text about a riparian restoration project. The background is blurred greenery.
A woman and a man planting a small tree outdoors, smiling and talking. The woman is squatting, wearing a gray cap and dark blue shirt, holding the tree with her left hand and a green pipe is lying on the grass nearby. The man, kneeling, is wearing a blue shirt, facing the woman. The background is filled with green trees and grass.

Working with Filmspire to produce a promotional campaign for the James River Buffer Program was a wonderful experience. From the very first conversation (before we even proceeded with the gig), they were extremely professional and responsive, and once we started working together, they were great at laying out expectations and a timeline, offering guidance and creative suggestions, and working with us to truly achieve our vision. They also exhibited a passion and interest in our work, and the subject matter of our content, and I think it truly comes across in the finished product (and we love the finished product!). I would highly recommend working with Filmspire.

-Erin Hillert, James River Association

Client: VCU Arts

Challenge: Attract top talent to apply to VCU and its Fashion and Merchandising school and showcase the real experience of life as a student.

Results: Two Telly Awards, and this film has been showcased globally at conferences and has attracted top talent to VCU.

VCU Arts was awarded a grant from Cotton Incorporated and was tasked with creating a film that would showcase the student experience for Fashion and Merchandising majors who partook in the Line Development course. VCU hoped to showcase the value of this course, the student experience, and use the video to attract top talent.

Over the years, VCU Arts had created other videos showcasing this course, but after several years, the format was getting old. We offered a new and strategic approach. To bring the student experience to life, we decided to follow 2 students over the course of two semesters. We want this to feel like a documentary.

Using our storytelling framework, we followed two students on their journey throughout their semester. We captured their highs and lows, the good and bad, and the real experience of what this grueling class is like.

The results were significant. VCU loved this new approach. The film won two different Telly Awards. One was a silver for the People’s Choice category. VCU has shown this video at international conferences and to prospective students.

Client: Office of the Attorney General of Virginia

Challenge: Educate Virginians and Virginia businesses on the topic of human trafficking. Ultimately, the AG’s office needed businesses to register to watch and participate in a training video around the issues of human trafficking.

Results: Two Telly Awards, and compared to other states with similar training videos, Virginia has had the greatest number of participants compared to other states.

The state of Virginia ranks near the top ten states with human trafficking cases. Bringing awareness and an end to human trafficking was one of Attorney General Jason Miyares’s top priorities during his time as the Attorney General of Virginia. His office needed a way to raise awareness about human trafficking, better educate the business community, and increase reporting efforts.

Filmspire won the bid to create a training documentary that would be distributed to businesses across the entire state of Virginia, so that their employees could better understand what human trafficking is, how to recognize it, and how to report it. Other states and their AGs had created similar trainings, but Virginia wanted a unique approach and something that would not only educate, but capture people's attention.

Instead of creating a traditional training video, we decided to use a narrative and storytelling approach. We created a documentary that would serve as the training. We knew that storytelling is the best way to not only inspire people, but educate them so they remember the content they are learning. We interviewed survivors, law enforcement, government officials, and advocates to bring to light the horrors of human trafficking.

We were extremely proud of the project and even more proud of the results. This film was distributed to businesses across the state, and, compared to other states with similar training videos, this one received more participation on average. This film also won two Telly Awards. Its impacts are still being felt today.

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