Case Studies
Client: All Points Broadband
Challenge: Connecting with rural Virginians and showing how they could fulfill their internet needs.
Results: +120K Views, new customers, and the most engaged campaign to date.
All Points Broadband approached us with a clear challenge: they needed a way to connect with rural Virginians and demonstrate how their broadband internet services provide a more reliable alternative to satellite providers.
To solve this, we developed an impact-driven campaign centered around authentic storytelling. We identified a real customer who perfectly represented their target audience and brought their story to life in a way that would resonate deeply with similar communities.
Using our storytelling framework, we crafted a narrative that highlighted both the practical and emotional impact of reliable internet access. Through our Reputation Engine, we then built a full campaign around this story—producing and distributing a mix of mid-form videos, short-form clips, and supporting photo content across their social media channels.
The results were significant. This became All Points Broadband’s most successful campaign to date, generating over 120,000 views across their platforms, increasing brand awareness, and driving a strong influx of new service inquiries.
Virginia American Water, the largest water company in Virginia, had successfully acquired the water utility system in Waverly, VA and made significant improvements to the town’s infrastructure. At the same time, they were actively bidding for the water utility rights in Cape Charles, VA.
Virginia American Water needed to showcase its expertise, demonstrate its impact on the communities it serves, and earn the trust of additional municipalities as it pursued new opportunities.
To support this effort, we developed a targeted campaign centered on the story of their successful acquisition in Waverly. Through authentic, community-focused storytelling, we highlighted the tangible improvements made to both the drinking water and wastewater systems, as well as the broader positive impact on the town as a whole.
Using our storytelling framework and the Reputation Engine, we produced a robust mix of content and supported strategic distribution across their digital platforms to maximize visibility and engagement.
The results were impactful. This became Virginia American Water’s most-watched campaign online, and our work played a key role in helping them secure the bid to acquire the drinking and wastewater utilities in Cape Charles, VA.
Client: Virginia American Water
Challenge: Showcasing their impact and earning the trust of other municipalities.
Results: Most engaged campaign to date and sealed the deal with the town of Cape Charles, VA.
The Filmspire team are amazing strategists. Virginia American Water needed content that spoke to the many benefits of partnering with us. The strategy and content provided to us captured our commitment to making critical investments in our infrastructure and to delivering high-quality and reliable drinking water and wastewater services. But beyond that, Filmspire was critical to helping us win a major bid for purchasing the water utility system for the town of Cape Charles, VA.
-Marybeth Leongini, Virginia American Water
Client: James River Association
Challenge: Generate awareness and increase applicants for JRA’s Riparian Buffers Program.
Results: Most engaged campaign to date, 406 active buffer sites, and nearly half a million trees planted.
James River Association set out to increase participation in its Riparian Buffers Program—a free initiative designed for qualified landowners with waterways on their property. The program focuses on planting native trees and shrubs along stream banks to reduce erosion and prevent pollution from entering the James River.
To achieve this goal, the James River Association needed to educate landowners about the program while clearly demonstrating the benefits it could bring to their land.
We developed a strategy designed not only to inform but also to inspire action. By combining educational content with authentic testimonials, we created a campaign that showcased real-world impact in a relatable and compelling way.
Using our storytelling framework and the Reputation Engine, we produced a mix of mid-form videos, short-form clips, and supporting photo content. We also managed the uploading and optimization of this content across JRA’s social media channels to maximize reach and engagement.
The results were meaningful. The campaign generated thousands of views, increased applications to the Buffers Program, and contributed to a lasting environmental impact—helping support the planting of nearly half a million trees since the strategy was implemented.
Working with Filmspire to produce a promotional campaign for the James River Buffer Program was a wonderful experience. From the very first conversation (before we even proceeded with the gig), they were extremely professional and responsive, and once we started working together, they were great at laying out expectations and a timeline, offering guidance and creative suggestions, and working with us to truly achieve our vision. They also exhibited a passion and interest in our work, and the subject matter of our content, and I think it truly comes across in the finished product (and we love the finished product!). I would highly recommend working with Filmspire.
-Erin Hillert, James River Association